01
Identify opportunities
Find untapped potential for growth, efficiency or innovation.
NELSON MALDONADO
Clarity to decide.
Capacity to transform.
Experience to execute.
I help CEOs, business owners and leadership teams understand what is really happening inside their organizations, identify opportunities and turn complex problems into clear decisions and concrete action.
30+ years
business
people
technology
innovation
Based in Argentina · Open to executive opportunities across the Americas
THE CHALLENGE
Sometimes the problem is not a lack of ideas.
It is not knowing where to focus.
Companies grow, change and accumulate complexity. Processes stop working, teams become disconnected, opportunities go unused and decisions take too long to become action.
Understand.
Simplify.
Connect.
Prioritize.
Execute.
HOW I CAN HELP
A cross-functional view of the business.
My experience connects disciplines that usually operate separately.
02
Simplify complexity
Turn multiple problems, functions and initiatives into clear, actionable priorities.
03
Connect teams and functions
Bring business, sales, marketing, technology, data, communication and customer experience together.
04
Turn ideas into execution
Translate strategic ideas into plans, teams, ownership and concrete action.
05
Develop teams
Support, challenge and develop people to build more autonomous, committed and effective teams.
06
Drive innovation
Apply new ideas and technologies when they genuinely help solve a business problem.
MY DIFFERENTIATOR
I see connections.
Throughout my career I have worked across disciplines that traditionally operate separately: business, creativity, technology, marketing, sales, customer experience and data.
That trained me to look at organizations from different angles, identify patterns and find connections that are not always obvious.
I do not arrive with a predefined solution. I first understand the business, the people and the context. Then I build the response.
HOW I WORK
From complexity to action.
01
Understand
Listen, observe and understand what is really happening.
02
Detect
Find friction, opportunities, patterns and priorities.
03
Design
Build a clear, realistic solution aligned with the business.
04
Activate
Connect people, resources and capabilities to make it real.
05
Improve
Measure, learn and continuously adjust.
EXPERIENCE
Experience that helps me see business from multiple angles.
30+years transforming businesses
140+people led
C-Leveldirect work with senior leadership
Founder · MD · Associate Directormultiple leadership perspectives
Volkswagen · Renault · Ford · Mazda · Citibanamex · Bimbo · Coca-Cola · Samsung · AXA · Adidas · Huawei · FOX · Disney · P&G · Unilever · Televisa
CAREER
I have led from different vantage points.
Not a linear career. A collection of perspectives that now allow me to understand complex organizations more broadly.
As a founder
Building capabilities, teams, operating models and businesses from scratch.
As an operator
Leading complex structures, strategic accounts and multidisciplinary teams.
As a transformation leader
Connecting business, technology, data, customer experience and execution.
As a strategic partner
Supporting high-level decisions and turning them into concrete action.
Renault
JWT
Wunderman
Kansei Lab
HSM
Gift
Massive
Mirum
Accenture Song
REINVENTION
Reinvention was never a phase.
It was the constant.
From the early days of the internet to artificial intelligence, my career has been shaped by one question: what comes next, and how can it become a real business advantage?
Digital
→
Entrepreneurship
→
Scaling
→
Operations
→
Transformation
→
AI
LEADERSHIP
Leadership changed.
So did I.
I have led teams of more than one hundred people and complex operations. Over time I learned that leadership does not mean having all the answers.
It means creating clarity, building trust, developing judgment and helping others do their best work.
Today I am less interested in control and more interested in creating the conditions for teams to grow and perform better.
INDUSTRY & JUDGMENT
I also learned by presenting ideas and evaluating those of others.
I have been a speaker and jury member at advertising, creativity and innovation festivals. That experience reinforced a way of working built on judgment, curiosity and the ability to explain complex ideas clearly.
WAYS TO WORK TOGETHER
Where I can add value.
Alongside the CEO or owner
As a strategic counterpart to analyze problems, evaluate opportunities and accelerate decisions.
In transformation processes
Helping organize initiatives, teams, technology and priorities.
In growth
Connecting commercial strategy, marketing, customer experience, technology and sales.
In organizations that need to evolve
Professionalizing processes, structures and ways of working without destroying what already works.